Cricfest

Cricfest was a promotional event for Hotstar, an India-based streaming service owned by 21st Century Fox, that provides international access to Indian television, movies and sports with a major focus on cricket. This event was free for Hotstar subscribers and other community members to attend. The primary show component of the event featured a talk-show style interview with several cricket legends. The show was recorded live and distributed post-event to subscribers via the Hotstar platform. White Tie provided full production services and logistics management for the event, and our creative team worked alongside the Hotstar team to design the stage and layout of the room.

Hotstar VR

The virtual reality activation featured two stations where event attendees could practice their cricket swings in a big league environment. Other attendees could watch players live on the pitch with monitors on either side of the activation.

Hotstar 180 Photo booth

The 180° photo booth featured a custom 16’ curved backdrop and custom branded cricket props. The booth created animated GIFs complete with event branding. Attendees could share directly to their personal social media channels right from the booth controls.